Biolase Headquarters  

James (Jim) D. Surek

Vice President, Sales - Americas

Jim was named Vice President, Sales – Americas of BIOLASE in March 2017. He brings with him more than 24 years of experience in medical device sales and sales leadership in start-up, turnaround and high-growth environments.

Most recently, Jim served as the Vice President of Sales for Entellus Medical, Inc., a venture-backed startup. Since joining the company in 2010, he built a 150-person top-performing sales organization, went head-to-head against market leaders Johnson and Johnson and Medtronic, built a 65% market share in the office procedure market, and elevated sales growth, leading to a successful IPO in 2015.

In 2003, Jim was recruited to join Advanced Bionics as Vice President of Sales for their Neuromodulation/Pain Management Division. In this role, he not only built a 285-member sales organization, but also unseated competitors like Medtronic and ANS, growing sales from zero to $198 million and market share from zero to 31%. His efforts were pivotal in positioning Advanced Bionics for successful sale to Boston Scientific. When the Advanced Bionics Cochlear Implant Division was spun off from the company, Jim was asked to serve as Vice President of Sales. In that capacity, he was charged with rapidly advancing the sales culture and training by developing a solid sales and messaging process that helped drive revenue and led to the acquisition of Advanced Bionics by Sonova Medical.

Prior to Advanced Bionics, Jim held positions of increasing responsibility at Medtronic/Sofamor Danek Group from 1994 to 2003, including Vice President, Sales and Development; Group Director, Sales, Great Lakes Region; and District Area Sales Manager. Jim began his career in sales as a sales representative and, after turning one of the most challenging areas for Sofamor Danek into one of the most successful areas, he became the first direct district sales manager for the company.

Jim holds a Bachelor of Science degree in Psychology from Loyola University in Chicago and a Master of International Management degree from the American Graduate School of International Management, Thunderbird Campus.